QICA VIC of the Year Awards
The Queensland Information Centres Association Committee has introduced some changes to the 2019 QICA VIC of the Year Awards to simplify the process. Nominees will see a reduced number of categories and questions. Categories will reflect the VIC’s mode of operation. A condensed set of 4 question categories are partly aligned with the 2019 Queensland Tourism Award (QTA) Accreditation Changes to support nominees in their application for the QTA.
2019 Categories – by VIC mode of operation
- LOCAL GOVERNMENT ASSOCIATION
- LOCAL OR REGIONAL TOURISM ORGANISATION
- OPENING DATE – 01 JULY 2019
- CLOSING DATE – FRIDAY 13 SEP 2019
- WINNERS ANNOUNCED – AT THE QICA CONFERENCE
All Entrants must answer all questions.
Winners will be announced at the annual VIC of the Year Awards Dinner as part of the 2019 conference to be held in Bowen from 15 – 17th October.
- The awards will be presented at the discretion of the judging panel, based on the submissions received.
- Entrants will receive written feed-back and the marks awarded following the Awards Presentation.
- The judging panel decision is final and no correspondence will be entered into.
- The judges overall decision is based on an allocation of points from the online submission.
- All Entrants are required to answer the generic questions for all categories first then elaborate on their area of excellence, their wow factor, their reason to win. Finalists will be selected from the assessment of the submissions by the judges and based on the applicant meeting the rules of entry.
- To ensure consistency and fairness in judging, the rules for entry must be strictly met.
Rules of Entry
- The 2019 VIC of the Year Awards qualifying period is 1 July 2018 to the 30 June 2019.
- All tourism initiatives, developments and projects must be started, if not completed, during the qualifying period.
- Submissions should include details of upgrades to existing tourism facilities.
- The Award winners may utilise the official Award logo, as long as the year the award was won is clearly stated on any advertising, marketing and/or promotions.
- The official award logo to be used may not be altered in anyway and will be provided by QICA.
- All entrants must be a Visitor Centre operating in Queensland and current financial members of QICA.
- Submissions can be emailed to firstname.lastname@example.org or completed online using the link: www.qica.com.au/vicoftheyearentry
Submissions must be formatted as follows:
- Your completed submission must be a maximum of 20 single sided pages in total, submitted via email. Please note that a cover page and contents page are required and are not included in the page allocation.
- The font to be used within the completed submission needs to be Arial or Times New Roman and be 12 point in size. Please note that no variations such as narrow or condensed font styles are acceptable.
- The format of all text should be 1.5 line spacing (Microsoft Word) with the following exceptions;
- Text contained within a multi-column table may be single line spaced as long as tables do not represent more than 8 pages of the total submission.
- Question text and captions may be single line spaced.
- Page margins are to be set at 1.5cm for the top and bottom of each page and 2cm for the left and right margins of the page.
- All pages of the completed submission, commencing at section one (1) must be numbered.
- Within the layout of the completed submission, it needs to state the question then your answer.
Provided by QICA: $200 voucher and a framed certificate
- Share a story for the QICA Newsletter about their win and how the voucher was used for their Centre.
- The winning Visitor Centres should display the award certificate in a prominent position.
- The winning centres are also encouraged to utilise the QICA logo on all stationery and for marketing and promotional purposes..
What to Submit
- Entrants of the Awards will be required to submit their application to email@example.com
- A selection of up to 10 Images of your centre, staff, volunteers and note the Word Count maximum 12,500 words in length. Words within a table are included in the submission word count.
Please note that the photos will not be awarded points. It is simply verification and a supporting tool of the contents and statements made within your written submission. The photos may be used on a slide show presentation at the awards function
- For the VIC Volunteer Award VIC managers are requested to provide name, years of service, photograph and short paragraph on the volunteer to VIC of the Year coordinator – firstname.lastname@example.org.
Recognition of Volunteer Services
Presentation of VIC Volunteer 20 + Years Service Certificates
As part of the Awards Gala night, VIC managers are to provide the names, years of service, photograph and a short paragraph on each volunteer who has contributed in excess of 20 years’ service to visitor centres in Queensland.
These volunteers will be acknowledged at the VIC of the Year Awards Gala and a commemorative certificate will be presented to the volunteer.
Closing Date: Friday 13 September, 2019
Winners Announced: VIC of the Year Gala dinner at the QICA Conference, Bowen.
Questions for all categories
All entrants are required to complete these questions
1. VIC Overview
- Provide a brief overview of the nature and history of the business, set up, staffing.
- What tourism products, experiences and services does your centre offer?
- Demonstrate your involvement in the tourism industry and describe the services you offer tourism industry stakeholders/ partners.
2. Business Planning
- Provide an overview of the key features of your business plan including goals, strategies and outcomes with a specific focus on your visitor centre.
- Describe any innovations that have taken place during the qualifying period to improve your experience/product/service and demonstrate how these innovations enhance the experience for visitors to your destination.
- Describe your investment in staff training and how this has improved the services provided to your visitors
- What are your destinations unique selling points and demonstrate how you communicate these through marketing in your centre and to your visitors?
- Describe marketing strategies you have implemented to encourage new and or repeat visitation and demonstrate the success of these initiatives.
- How do you know your destinations products/services/experiences meets the needs of your target audience?
4. Customer Service
- Describe your VIC’s customer service philosophy and values.
- Explain how your centre measures customer satisfaction and how it identifies any areas for improvement
- What processes do you have in place to respond to customer complaints?
- How does your centre provide for visitors with specific needs?
If you have any questions, please contact the QICA Secretary: email@example.com.
Download this document here.